Find Out More About Us

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Curls-auNaturel is an international black and mixed race women's empowerment platform. We are dedicated to promoting, supporting and encouraging women on the path to self love and self acceptance. We are also about teaching children to love themselves just as they are and not conform to the standards of beauty laid by society
Curls-Au Naturel, a platform dedicated to supporting the black community, black culture, black history, and the natural hair society as a whole. We aim to support and help females in the black/mixed community on their journey to self-love, self-acceptance and confidence in their own skin starting with their natural hair. As such we have come up with various ways to help educate, motivate and inspire women who are thinking of starting their hair journey or have already done so.

Curls-AuNaturel was born from the start of an Instagram page. Founder Abena Hagan had her big chop in 2014 and decided to start documenting her growth and progress. Eventually, she noticed that the big natural hair pages at the time mostly only featured women with looser curls and lighter skin. She decided to start featuring people with natural hair more of the 4cs and darker skin tones.

She realised that there were a lot of misconceptions about the management of natural hair and natural hair in general. After various studies, she understood natural hair wasn’t the problem but the attitude and knowledge was.

She initially started hair care treatments from her home and broadened her brand with her merchandise.

A lot of women had been taught to believe the maintenance of natural hair was unbearable. Women wanted to have natural hair but didn’t know how. Which balled down to lack of education regarding natural hair.

Curls-AuNaturel was started based on the natural hair movement but over the years it has become so much more. From a hub of information, tutorials as well as a spokes platform for the black community.

About The Founder

Abena Hagan is an MA graduate of creative writing and publishing and has a BSc. in Public health. With a vast understanding of the misconceptions of natural hair from the general public and the understanding of the problems a modern day Naturel faces , she with her team are always researching to come up with ways to educate, empower and facilitate members of the natural hair community.

She brings a wide range of approaches and skills from her experience working with the ‘London School of Hygiene and Tropical medicine as a research assistant and former Social Media Marketing executive for Planned Departure.

With over six years of Customer Service Miss Hagan has observed the views of society towards women with Natural hair.

She realised that there were a lot of misconceptions about the management of natural hair and natural hair in general and that is how Curls-AuNaturel was born.

After various studies she understood natural hair wasn’t the problem but the attitude and knowledge was.Eventually she realised the problem was not just natural hair but with the black community as a whole.

She is actively involved in the black lives matter movement and uses her platform to bring awareness to the issues in the black community.